AI Insights · Timothy · October 2023
Top 5 Beauty Retail Apps in Oceania Q3 2023 Performance Review
A detailed analysis of the performance of the top 5 beauty retail apps in Oceania during the third quarter of 2023, highlighting trends in downloads, active users, and revenue.
In the third quarter of 2023, the top beauty retail apps in Oceania showed varied performance trends. Here’s a closer look at how Sephora - Beauty Shopping, MECCA - Beauty Shopping, Adore Beauty | Shop Beauty Now, CHARLOTTE TILBURY, and Lush Fresh Handmade Cosmetics performed.
Sephora - Beauty Shopping experienced a steady performance in weekly downloads, peaking at 12K in the final week of September. The app also saw an increase in weekly active users, reaching approximately 49K by the end of the quarter.
MECCA - Beauty Shopping showed consistent weekly downloads, with a notable peak of around 11K in the last week of September. Weekly active users for MECCA steadily increased, culminating in 81K at the end of the quarter.
Adore Beauty | Shop Beauty Now had fluctuating weekly downloads, with a significant rise to 6K at the beginning of the quarter and another peak of 4.7K in the last week of September.
CHARLOTTE TILBURY experienced varied weekly downloads, starting at 4.7K in early July and ending with 682 in late September. Active user engagement showed a slight decline, stabilizing around 3.1K towards the end of the quarter.
Lush Fresh Handmade Cosmetics saw a consistent increase in weekly downloads, peaking at 1.1K in mid-September. Weekly active users followed a similar trend, reaching around 1K by mid-September before a slight decrease to 759 by the end of the quarter.
For more insights and detailed data, visit Sensor Tower.
